The Ethical Implications from Marketing Cigarettes to Young People in Essay

The Ethical Implications from Marketing Cigarettes to Young People in African Countries - Essay Example The paper tells that marketers have often been critiqued for using selective marketing strategies aimed at targeting a vulnerable group. The criticism is even worse when the product being sold is harmful to the society. Other than the inordinate criticism, little has been done to deter such practices. Cigarette related harms have raised global concerns over the recent past. Although cigarette smoking and addiction have reduced in some parts of the word, the problem remains rampant in developing world such as in Africa. Majority of people in developed countries are informed on the negative health effects of addictive smoking cigarettes. Additionally, governments in most developed countries have enacted laws to prohibit marketing strategies that may result in sale of cigarettes to young people particularly children. However, most third world countries such as in Africa have no laws to prevent sale of cigarettes to young people. Cigarettes products generate a lot of revenue and third wo rld countries often allow reckless importation and marketing of cigarettes. In most third world countries, the importation as well as market of cigarettes is legal and there are no laws prohibiting sale of cigarettes to young people. This raises the ethical question regarding sale of products such as cigarettes, which cause health problems, addiction, and death. In recent years there have been considerable concerns concerning marketing of products considered harmful to humans. Following reduction of consumption of tobacco products such as cigarettes in developed world, tobacco firms are now targeting the young people in Africa. In the attempt to attract these young people, the companies have been adjusting their marketing strategies to ensure that they entice young people to use tobacco products. One strategy that the companies use includes selling of cigarettes as single stakes. This is attractive to the young people from the poor African countries who cannot afford to buy the prod uct in packets. It is appropriate to use attractive strategies in marketing to attract customers. However, this should not be the case if the marketer is aware of negative implications associated with use of a product. Moreover, targeting a vulnerable group is even more unethical. In case of British American Tobacco, there has been cases where children as young as 11 years have been involved in both smoking and selling of cigarettes, Free Markets and Marketing Marketing is an essential component for the success of any business. Companies have marketing strategies that go beyond advertisements. The marketing policies entail identifying the target market for a given product and applying market strategies likely to entice the particular market. Therefore, marketing strategies are designed to ensure that the advertisement is received and understood by the target market. However, companies are required to be responsible in the way they convey their message. This should be through use of marketing policies that are truthful and reflect ethical standards. Although the main aim of most companies is to maximize on profits, the public is increasingly demanding that companies act responsibly and ethically in their activities. In marketing, ethical issues take different forms. They include the advertisement or promotion methods used in marketing a product.

Homework Coursework Example | Topics and Well Written Essays - 250 words - 11

Homework - Coursework Example The cloud disappears when the air temperature is raised by compression. The change in temperature results in evaporation of the cloud droplets. 9. It can be inferred from this investigation that in the open atmosphere where it is cloudy, air is generally rising and cooling. Burgan (123) asserts that where the atmosphere is clear, the air is generally moving in the opposite direction. 10. Generally, high pressure areas in the atmosphere tend to be clear because air in them experiences downward motion. Low pressure areas tend to have clouds because air in them experiences motion in the reverse direction. 13. In the eastern U.S., the front that had slowly been moving eastward was positioned near Buffalo, New York. The temperature and dewpoint at Buffalo at map time were 62 F and 61 F, respectively. Because the temperature and dewpoint at the surface were not equal, it indicated the air in Buffalo was not saturated. 19. On the Steve diagram, the bold irregular curve to the right is the temperature profile while the bold curve to the left is the dewpoint profile. Where the curves are superimposed, the temperatures and dewpoints are equal. The separation of the temperature and dewpoint values at and near the surface indicates that the surface air was not saturated. (From the radiosonde text data, not shown, there is a 1.7 C difference between the temperature and dewpoint at the surface.) 23. The temperatures were equal to the dewpoints from 975 mb up to about 600 mb. These equal temperature-dewpoint conditions do suggest there was an extensive, thick layer of clouds over Buffalo (Bunch,